Fasttrack your way to better campaign success
Increase the success of your adverts
Our fasttrack templates are ideal for Microsites.
Your main website does its job, but you can’t re-engineer its focus to match every ad campaign. You need to retain its balance.
That’s where a Microsite does its job. You’ve seen it on T.V. But never thought of doing it... “Visit www.oursite.com/SPECIALOFFER” for example. The successful companies on the web do this all the time. It works.
Go in-depth on your best offers
Make your offer stand out on the web.
If your ad just drives people to your standard website, visitors have to click around to collate the information on the product they’re interested in.
For as little as £50 per month added to your campaign cost, you can have a microsite dedicated to just the relevant information, ensuring visitors get the message before losing patience.
Respond quickly to new opportunities
When a supplier offers you a special deal, grab it!
The idea is to turn special offers into extra profit as fast as possible. If you can build quick website dedicated to just the special offer, and place an ad to drive visitors to it, you can capitalise on the opportunity ahead of your competitors.
So, now you don’t have to mess around with the focus of your main website. After all, that’s a double cost option - first you change it to emphasise the offer or product, then you have to change it back later. Instead, just put up a low cost microsite that you can delete when the offer ends!
We can even provide tools to automate delivery of electronic brochures or information packs, capturing visitor details for your next mailing campaign (with its own microsite!).
While your visitor is interested, let them buy online
Make it an eCommerce microsite to really pull in revenue
If you plan to use microsites often, and you’re selling products regularly, why not make it a simple eCommerce site? If you set up each product or campaign as a separate “department”, you can just switch them on and off with a single click of your mouse when campaigns start and finish.
Whether its downloadable or deliverable, once you have a visitor on your site you want them to BUY! It makes a lot of sense to let them place their order and pay instantly.
It isn’t always appropriate for a business to make their main website look like a shop... but with a low cost microsite, you can benefit from selling online without compromising on the look of your main site..